Monday, February 25, 2019
Automobile and Toyota Company Essay
BPMM6013 marketplaceing Management 1. Toyota has built a huge manufacturing comp either that can explicate millions of machines each year for a wide-eyed variety of consumers. Why was it equal to(p) to sire so much bigger than any other cable car manufacturer? The Toyota Company grow so much bigger than any other auto manufacture because of the act according to preference of the customer Market fraction. Toyota Company produce large range of subcompacts to luxury and sports vehicles to SUVs, trucks, minivans, and buses. They segment their product according to regard of customer.They create their market segment. They produce Scion car that is target the teenage and it becomes famous among the teenage. 2. Has Toyota done the right thing by manufacturing a car brand for everyone? Why or why not? I think Toyota Company done the right thing by manufacturing a car brand for everyone. They manufacture a really immense range of exciting bare-ass cars which will open peoples eyes and minds. They analyze what a customer requisite and initiate the aforementioned(prenominal)(p) feature cable car in the comparable outlay. They divide their market segment.In the market there are di&erent people with di&erent perception. Toyota prove they produce wide variety of the auto that will use by di&erent types of customer. They try to develop the auto according to the customer perception. They want to satisfy each customer. The price range of the Toyota Company is lies very expensive to inexpensive. Toyota automobile are in the reach of middle class to high class such that the exploiter of the Toyota automobile are very much higher than other automobile order.Toyota understands that each country denes perfection di&erently. AMI JOSELINA ABU BAKAR (814481) 1 BPMM6013 Marketing Management 3. Did Toyota grow too quickly as Toyota suggested? What should the company do over thenext year, 5 years, or 10 years? How can growing companies avoid character reference problem s in the future? Toyota Company grows too quickly as their suggested. Toyota is combine its assembly plants around the world into a single giant network. They do customize on the car according to the involve of the customer.Toyotas need to keep their products selection and quality superior to their competition. Toyota company are become one of the successful manufacturing company due to their concordant quality. They have to maintain their performance quality. Whether they customized the car or develop new sit according to customer need they need to maintain same core quality all around the world. They need to maintain reliableness on automobile. The same superior quality and dependable should be maintaining. The picture of the automobile should be unique and while developing new model image car they need to maintain core material as same. They need to customize regular according to the customer.They need to maintain olympian look for each model. Such that it will look very distinctive than competitor. They need to produce high quality and high specic design automobile. They need to give services after the purchasing the product and more ever they have to delivery every item in the time. They need to create more value of automobile by giving whatever of the discount or either by various services.They need to fork out e-support for their customer and they need to update their information through the media. As we go to sleep people perfection are di&erent according to the geographic area. A gravid product by itself is not enough so the Toyota need to push themselves according to customer perfection at that place. They need to make market strategy di&erently in di&erent country. The Toyota Company is giving Guaranteed Auto Protection to their customer. They need to keep it up. AMI JOSELINA ABU BAKAR (814481) 2.