'Mkt 402 Exam\r'

' suspense 1 6 step forward of 6 points Proactive set suggests that _____. dissolving agent Selected solve: a familiarity develops strategies to maintain profitability in expectancy of a changing market Correct coiffe: a ships company develops strategies to maintain profitability in anticipation of a changing market Question 2 6 step to the fore of 6 points Which of the avocation is the simplest monetary value structure? final result Selected dress: harm per unit of measurement Correct swear out: price per unit Question 3 6 out of 6 points ____ allows a company to vary its prices outside the setting of value and cost according to explicit or cultural rules or protocols. root Selected Answer: set insurance policy Correct Answer: Pricing policy Question 4 6 out of 6 points Pricing that reflects market conditions is _____. Answer Selected Answer: customer-driven pricing Correct Answer: customer-driven pricing Question 5 6 out of 6 points Price- taketing is one system of share-driven pricing to achieve sales objectives but _____. Answer\r\nSelected Answer: it doesnt sustain a hanker precondition market advantage unless competitors cannot match the price cut Correct Answer: it doesnt sustain a long term market advantage unless competitors cannot match the price cut Question 6 6 out of 6 points Cost-plus pricing is effectively glacial of a prudent pricing strategy because _____. Answer Selected Answer: it leads to overpricing in weak markets and underpricing in strong markets Correct Answer: it leads to overpricing in weak markets and underpricing in strong markets\r\nQuestion 7 6 out of 6 points _____ pricing suggests that prices should reflect the value a customer receives from a product or service. Answer Selected Answer: Value-based Correct Answer: Value-based Question 8 0 out of 6 points Marketing question is the key to creating good value because _____. Answer Selected Answer: it compares willingness-to-pay against the cost of producing the product Correct Answer: it analyzes how lots value different combinations of benefits could represent to cutomers\r\nQuestion 9 6 out of 6 points A company that is willing to be a smaller company in order to be profitable is employing the _____ belief of strategic pricing. Answer Selected Answer: profit-driven Correct Answer: profit-driven Question 10 6 out of 6 points A _____ company focuses pricing to increase revenue enhancement relative to other investments rather than as a comparison to competitors earnings. Answer Selected Answer: profit-driven Correct Answer: profit-driven\r\n'