Customer Relationship Management

Table of content ? Introduction Background of the field of operations Aims and objectives look for question/ problem ?Literature Review ?Research methodology ? Data analysis, Findings and Discussions ?Conclusions ?Recommendations ?References ?Appendix ?Reflective writing 1.0 Introduction oer decades, organisation hawkish bases in the business territory was efficient employment and gaining authority clients in the grocery get, before the 4Ps of merchandising mix(Product, price, go down and promotion) was postulated which was use as tools for marketing progress and it has been an unchallenged influence for marketing management. However, the changing business world especially the market place forced organisations to change their focus from capturing potential customers to customer retentiveness (sheth, 2012) by building cordial rapport with customers and adding to a greater extent determine to the goods and function that they offer. (Lindgreen and Wynstra, 2005). 1.

1 Background of the study Iceland is a famous retailer know all over unify Kingdom, selling varieties of aliments to the populace, they also push-down store in all kinds of foods, for theoretical account frozen foods, Grocery, chilled and fresh foods, allergies and whole eating to mention few. Iceland is a unique, fast-growing British food retailer with over 750 stores end-to-end the United Kingdom. (Iceland, 2012) Iceland Bonus note which is what this research is about was implement in the year 2 008 and it is atomic number 53 of the Icela! nd strategies to break cordial singingship with their various customers and it is also a means of collecting customer data to provide excellent services profitably, having at the back of the mind that Customer is the king. (Iceland, 2012). Aims To look and study the impact of Iceland tribute card strategy in relation to the customer relationship management (CRM). Objectives To examine and analyze the Iceland bonus card...If you want to get a full essay, assign it on our website: OrderCustomPaper.com

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