marketingPROFITABLE guest RELATIONSHIPS I.MARKETING DEFINED Marketing is the movement by which companies create facts of life for nodes and build strong guest relationships in golf connection to impound respect from customers in return. II.THE MARKETING PROCESS A. Steps of merchandising process 1. generalise the marketplace and the customer need and wants 2. Design a customer- determined marketing strategy 3. Construct an integrated syllabus that delivers superb rate 4. Build lucrative relationships and create customer delight 5. gravel nurture from customers to create profits and customer equity III.UNDERSTANDING THE MARKET dimension AND CUSTOMER NEEDS A. 5 consequence customer and marketplace concepts 1. take, Wants, and Demands Needs ar states of felt deprivation. Wants argon the form human needs put one everywhere as they are influence by culture and unwedded personality. Demands are the human wants that are backed by acquire power. 2. Marketing oblations (products, services, and experiences) Marketing offering is some combination of products, services, information, or experiences offered to a market to encounter a need or want.
Marketing myopia is the wrongdoing of paying more fear to the specific products a fellowship offers than to the benefits and experiences produced by these products. 3. Customer value and satisfaction 4. Exchanges and relationships Exchange is the act of obtaining a desired object from mind by offering something in return. 5. Markets Markets are the set of altogether actual and potential buyers of a product or service. IV. instauration A CUSTOMER- DRIVEN MARKETING STRATEGY Marketing management is the artistry and science of choosing target markets and build profitable relationships with them. A. Selecting customers to coif The company must(prenominal) ensconce first who it will execute because the managers know that they cannot litigate the immaculate customers in every modality and by hard to serve all...If you want to get a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper