HARVARD BUSINESS REVIEW contingency STUDY - POSITIONING THE TATA NANO (A) Q.1) If you ar the grocery storeplaceing liberty chit of Tata Nano how would you install managed the spotlight? Ans:- If I would lose been the marketing head of Tata Nano, then I would have considered the following points to manage the situation effectively : 1. Tata Nano is now screw to be the cheapest imitate in India and displays excellent performance. This can be purchased from the organised used automobile markets all over India all the same the possibilities of finding a help hand Tata Nano is less as it is still fresh and unexampled to the market. 2. Nano is thought to have move the used simple machine market in India, as somewhat Indians may opt to grease iodins palms a Nano rather than a used vehicle. The sensitive-car market is withal being affected. Sales of new Maruti 800 cars, the second-cheapest car in India, dropped by 20% and used models by 30% immediately former to the Nanos introduction. 3. Catering to the demands of Indian home(prenominal) market, Tata Nano is launched as an inexpensive, rear-engined, four-passenger car that has created an exceptional(a) buzz in the hale country. 4. To symbolise it as a modern peoples car and instanter in India, to piss Tata Nano cars available in three overthrow levels, that is to say Tata Nano Std, Tata Nano CX and Tata Nano LX. 5.
The pricing varies agree to the variants as wellspring the excess features that it comes with. The base variant of Tata Nano is impairmentd in the range of Rs.1.2 lacs to Rs.1.3 lacs. CX model of Tata Nano is available in the price range of Rs.1.5 lacs to Rs.1.6 lacs. On the early(a) hand the price of LX model of Tata Nano ranges betwixt Rs.1.8 lacs and Rs.1.9 lacs guardianship the target segment in mind. 6. Tata Nano has been launched in the Indian market with a unique marketing proposition as the car of the people. This model may be the cheapest small car in the foundation but one must non undermine the world class interior show it exhibits. 7. To make its positioning strong, I would make...If you want to get a climb essay, order it on our website: Ordercustompaper.com
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