Thursday, May 2, 2013


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& Lambe, C. J. (2000). Marketings contribution to accompaniment strategy: market orientation, family marketing and resource-advantage theory. international Journal of Management Reviews, 2(1), pp. 17-43. Jaworski, B. J. & Kohli, A. K. (1993). Market Orientation: Antecedents and Consequences. Journal of Marketing, 57(July), pp. 53-70. Kohli, A. K. & Jaworski, B. J. (1990). Market Orientation: The Construct, Research Propositions, and managerial Implications. Journal of Marketing, 54(April), pp. 1-18. Kohli, A. K., Jaworski, B. J., & Kumar, A. (1993). MARKOR: A Measurement of Market Orientation. Journal of Marketing Research, XXX(November),...If you want to particularise a full essay, show it on our website:

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