CHARACTERISTICS OF BUSINESS MARKETS - & whoreson;Fewer, big buyers & wangle;Close supplier-customer relationships & adorn;Professional purchasing & onomatopoeical;Many acquire cultivates & prick;Multiple sales calls& bruiser; Derived demand & mother fucker; inelastic demand & damn; displace demand & dump;geographically concentrated buyers & hair; localize purchasing. buy Situation - skilful away rebuy, Modified rebuy, raw task shapers, deciders, approvers,buyers, gatekeepers. ; The Buying kernel – Initiators, users, face-to-face factors – Age, self-concept, liveness schedule method coiffe, lifestyle, occupation, values, wealth, personality. Behavior changes harmonize to life cycle stage •Family • mental • full of life life events. Of Concern to craft Marketers - •Who are the major(ip) ending participants? •What decisions do they influence? •What is their aim of influence? •What evaluation criteria do they use? Types of Business Customers - Price-oriented, Solution-oriented, Gold-standard, Strategic-value. sales Strategies – Small sellers – key buying influencers; Large sellers – multilevel In-depth selling. purchase Orientations – buying, procurement, supply chain management.
Methods of e-Procurement - •Websites organized victimisation upright piano hubs •Websites organized use functional hubs • propose extranet links to major suppliers •Buying alliances •troupe buying sites. Forms of Electronic Marketplaces - •Catalog sites • good markets •Pure melt down auction sites • get it on markets •Private exchanges •Barter markets •Buying alliances Key Psychological Processes – Motivation, knowledge ,Learning, Memory. Motivation - Freud’s possibility - Behavior is guided by subconscious motivations, Maslow’s pecking order of Needs – Behavior is dictated by lowest, unmet need. Herzberg’s Two-Factor surmise - Behavior is guided by motivating and hygienics factors. To get word how consumers...If you want to get a full essay, redact it on our website: Ordercustompaper.com
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