market Mix Lowes Companies MKT/421 Marketing April 12, 2012 Marketing Mix Lowes was founded in 1946; Lowes has developed from a small hardwargon strain to the spot leading home progression retailer oecumenical and the seventh largest retailer in the united States (Lowes History, 2012). Lowes runs much than 1,745 stores in the United States, Canada, and Mexico. In 2011, Lowes authoritative numerous distinguished industry awards, including play 50 on the probability 500 list, and three- time success of the Energy sense data point Excellence Award in Retail (Lowes, 2012). Lowes sells a wide-range of home improvement products in its large, w arehouse-style stores ranging from appliances to tools, paint, lumber, and nursery products. Lowes stocks 40,000 products in 16 categories (Lowes, 2012). Besides the products on hand they alike nominate hundreds of products by special fiat offering. Lowes also offers opening operate for some of their products as well. They offer installing serve to more than 40 products. Examples of their installation products are appliances, bath, kitchen, plumbing, flooring, windows, doors, window treatments, lighting, and detachment among others (Lowes 2012).
The installation return targets various clients. Customers in the honest-to-god group and also mint who are not DIY (do- it- yourselfers) as well as women and pile on the go, which have no time. Lowes carries numerous brands in each product groups recomm exterminateing a variety of price points for customers. For instance, in the appliance group Lowes stocks a lower- demolition brand named Tappan. In this brand the price for appliances are more affordable for customer rather than a high- end brand. A good example, Lowes stocks a dish washer do by Tappan that sells for $229 and also sells a dishwasher make by Kitchen-Aid for $1,349 (Lowes website, 2012). This play targets various customers. Furthermore, Lowes has pickings their pricing...If you want to get a full essay, order it on our website: Ordercustompaper.com
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