To Make Persuasive Advertisement
Advertising is the act of marketing products. For years, value of advertisements progress to increased because people want to know a shargon about what they will buy. Consumers al counselings want lots of choices because tone of voice and choices are par completelyel to each other. Depending on the development in advertising, the varieties of techniques have increased. Because of these reasons, advertisements include many kinds of techniques, in order to tumble some of these techniques, two advertisements will be discussed. One of them is Glow, a perfume by Jennifer Lopez and the other one is Mint Skittles, a brand of chewing gums. The first advertisement includes transfer, metaphor, similarity, emotional spoken communication, body and visual appeal methods and the latter one employs metaphor, direct address, repeating and visual appeal.
The first advertisement works almost on the whole by the use of transfer method. Advertisers hope that the consumer will melt down to transfer these qualities to the products and themselves and purchase the item. (http://www.guidanceassociates.com) So they use the names or pictures of a famous person to persuade consumers. Then, the first way that metaphor is used is to associate Jennifer Lopez with the product. Jennifer Lopez is the symbol of being fair and sexy. Many women want to be like her and she has lots of fans all over the world.
Another important point is the place, which the advertisement sets in. The tin gives people the message as being fresh and clean. slew feel more sexy in their bath because they are alone and fresh there. The other point in the advertisement is the jewellery over the feeding bottle which symbolises richness and nobility. The perfume bottle which is at the bottom, is similar to Jennifer Lopezs body. Moreover, they have used emotional words as Fresh-Sexy-Clean. These are keywords for all women consumers.
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