Case Study Marketing Mix: The term merchandise mix is employ to describe the all the options available to the trade manager in tell to market a peculiar(prenominal) good or service. It is often referred to as the 4Ps(i.e Product, Place, Promotion, and Place) The Product variable quantity: This aspect of the marketing mix deals with researching consumers product wants and designing a product with the desired characteristics. This is a very important fraction of the marketing mix because it directly involves creating products and services that satisfy consumers necessarily and wants. The Place Variable: To satisfy consumers (i.
e their needs and wants), products must be available at the right time and in a convenient location. In dealing with the place aspect, a marketing manager seeks to make products available in the quantities desired to as many consumers as possible. The Promotion Variable: This aspect relates to methods used to inform one or more groups of people virtually an organisation an...If you want to get a full essay, order it on our website:
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